Connect Exhibit recently collaborated with Fluence Technology at the SPIE 2025 trade show in San Francisco. Fluence Technology, known for its femtosecond laser solutions and unique all-fiber technology, required a booth to show its advanced products. Their goals also included engaging visitors effectively. They wanted to make an experience that would reflect their brand and accomplishments and also make it easier for people to interact with them. Connect Exhibit, with its expertise, planned and executed the project flawlessly and met the client's expectations.
Client Requirements
Fluence Technology provided clear requirements for their booth at SPIE 2025:
- Make sure the booth design accurately reflects Fluence Technology's brand colours.
- Use graphics such as bar charts to show the company's growth and achievements.
- Design a front glass display counter with integrated lighting to highlight their products.
- Provide comfortable seating and a coffee station to encourage better engagement with visitors.
- Incorporate a 3D backlit logo and planters to enhance the booth's visual appeal.
Our Approach & Solutions
To meet Fluence Technology’s goals, Connect Exhibit focused on a combination of creativity and brand consistency. Below are the specific solutions we implemented:
1. Accurate brand color matching
We carefully matched Fluence Technology’s brand colors throughout the booth design. By using their exact color palette, we ensured the booth aligned perfectly with their brand identity, helping them create a strong and consistent presence at the event.
2. Dynamic graphics to highlight company progress
To showcase Fluence Technology’s growth, we incorporated dynamic graphics like bar charts and visual progress indicators. These graphics visually demonstrated the company’s achievements and advancements. It made their story compelling and easy to follow for visitors.
3. Front glass display counter with integrated lighting
We designed a sleek, modern glass display counter with built-in lighting. This feature illuminated their products and made them more visible from all angles. The elegant trade show booth design also added a contemporary feel.
4. Seating arrangement and coffee station
We created comfortable seating areas and strategically placed a coffee station within the booth. These additions encouraged visitors to take their time and engage in conversations. Fluence Technology team was successfully able to connect with visitors on a deeper level. The seating arrangements made the booth feel welcoming and created a relaxed atmosphere.
5. 3D Backlit logo
We incorporated a 3D backlit logo that stood out in both daylight and evening hours. This was a bold representation of Fluence Technology’s brand and easily attracted attention from across the show floor.
6. Aesthetic touches with planters
To add a fresh and vibrant touch to the trade show booth, we strategically placed planters throughout the space. The greenery softened the booth design and helped create a more inviting and aesthetically pleasing environment.
Result and Client Satisfaction
The booth design was a major success for Fluence Technology at SPIE 2025. All client requirements were met, and the booth attracted numerous compliments throughout the show. The precise brand color matching, graphics, sleek product display, etc., created a visually striking presence. Our client was extremely satisfied with the trade show booth design and construction. They noted that the booth did reflect their brand accurately and helped them engage with visitors more effectively.
As a result, they received a lot of positive attention. Fluence Technology built stronger brand recognition and numerous new connections at SPIE 2025.
Partner with Connect Exhibit
With a decade of experience, Connect Exhibit delivers a booth that meets clients' requirements and exceeds their expectations. We help businesses make a memorable impact at trade shows. Our trade show booth designers and builders work hard to effectively display the brand’s products and reflect their story at trade shows. With Connect Exhibit, you can stand out on the show floor and foster meaningful interactions with potential clients and partners.
