Trade shows continue to be one of the best ways to stand out in a competitive marketplace. This year, we are witnessing new trends in trade show booth designs. Nowadays, companies are focusing on technology, sustainability, minimal designs and mostly interactive experiences. If you’re looking to stay ahead of the curve, we will introduce some of the top trade show booth design and build trends for 2025.
Connect Exhibit, a leading company for trade show exhibit design and construction in USA, has personally noticed some of the changes and new practices people are doing at trade shows, which catches visitors’ attention.
1. Sustainability
In recent years, sustainability has become a major focal point for businesses. The major practices are being seen at trade shows. Eco-friendly modular exhibits, which are made with recycled materials and sustainable structures, are taking centre stage. Many brands are opting for modular booth designs that can be reused and reconfigured. It minimises waste and reduces the need for new materials at each trade show. Eco-friendly modular booths will help reduce your company’s carbon footprint. Additionally, they will resonate with environmentally conscious consumers.
2. Immersive and tech-integration
Technology is continuously progressing in every sector. It is also contributing a lot to trade shows and making them more engaging. Brands will lean heavily into immersive experiences to draw in attendees and keep them engaged. AR and VR are given more priority these days. It will be used more to create interactive displays where visitors can virtually try products and engagingly experience a brand story. These experiences help you to get visitors more connected to your brand. Interactive touchscreens, real-time data displays, digital signage, etc., are some of the best ways to engage visitors.
3. Custom booth designs
In the past, many booths adopted a uniform design. However, in 2025, brands are moving towards more personalized designs that reflect their unique identities. Custom exhibits make your brand distinct from others. Customization can take many forms. It can be any tailored furniture or even graphics that align with a brand’s voice. Using unique colour schemes and logos will create a sense of exclusivity. Custom booth design also makes your booth more memorable and allows you to deliver a unique experience to each visitor.
4. Minimalist design with a focus on functionality
Simplicity often speaks louder than excess. With fewer distractions, your brand’s message can stand out clearly. While bold, large, and overwhelming booths were once popular, 2025 sees a shift toward minimalist designs prioritising functionality. Clean lines, simple structures, open spaces, less clutter, etc., are more accepted. It allows for easy navigation and visitor flow. Rather than overwhelming visitors with too many visuals or distractions, minimalist booths focus on the quality of the experience.
5. Lighting as a focal point
Lighting in trade show booths has always been essential, but in 2025, it is being used more than as a functional tool. Creative lighting design is being integrated as an essential aspect of the overall booth experience. Lighting is used more to enhance the mood and highlight key products. It also directs the flow of visitors. Using lighting to create ambience or highlight specific areas of the booth can change the overall experience.
When it comes to designing and building trade show booths in the USA, Connect Exhibit is your ultimate partner. Here’s why:
Ready to make a lasting impression at your next trade show? Contact Connect Exhibit at enquiry@connectexhibit.com or visit the website at www.connectexhibit.com for more information.