The label and package printing industry is entering a new era, and so is its most iconic trade show. From September 15 to 17, 2026, the industry will gather at the Donald E. Stephens Convention Center in Chicago for LOUPE Americas. Formerly known as Labelexpo, the show has officially rebranded to LOUPE (Labels & Outer Packaging Embellishment). It reflects how the market has expanded beyond labels. Moreover, it has grown into flexible packaging, folding cartons, RFID integration, automation, and advanced embellishment technologies.
If you are participating, then you must create a professional space for meaningful business discussions. Connect Exhibit is a trusted trade show booth builder in the USA. We have proven expertise in delivering
impactful trade show booth designs in Chicago. Furthermore, we deliver professionalism at every stage of the trade show journey.
Previous Edition by the Numbers
The previous edition proved why this trade show dominates the industry:
- 12,215 Visitors
- 450 Exhibitors
- 73 Countries Represented
- 185,000 sq ft of Exhibition Space
Most importantly, a large percentage of visitors attended with purchasing authority. Likewise, this year LOUPE Americas Trade Show 2026 aims to magnify innovation in package printing.
The Americas account for approximately 27% of global label consumption. The North American label market alone is valued at over $13.6 billion USD. So, the growth is being driven by:
- Food & beverage demand
- Sustainable packaging mandates
- Smart labeling & RFID integration
- Digital short-run production
- Premium folding carton finishing
- Automation & efficiency upgrades
Top Reasons to Exhibit
Exhibiting at Label Expo now LOUPE Chicago positions your brand in front of serious buyers. Furthermore, here are the top reasons why this show is crucial for your business growth:
Connect with Your Target Audience
This is where your ideal customers gather under one roof. You meet qualified prospects who are already looking for solutions like yours.
Launch New Products with Impact
There is no better platform to introduce new products than an exhibition environment. You will get immediate visibility and feedback.
Strengthen Brand Positioning
Being present at this trade show reinforces your authority in the industry. It also strengthens perception and positions you as a serious player.
Shorten Sales Cycles
Here, the direct interactions help build trust real quick. It often moves prospects from the inquiry stage to serious negotiation within days.
Gain market insights
You get a front-row seat to industry trends. You can also observe how other brands present their solutions. Additionally, you can identify demands and real-time market insight.
How to Craft the Right Trade Show Booth Design for LOUPE Americas (Labelexpo) Chicago 2026?
Exhibiting at this show is a serious investment. So, your trade show booth design for LOUPE Americas 2026 plays a major role in determining your ROI. The first step in crafting the right exhibit design is understanding your aim. Brand storytelling is also important. Your booth should instantly communicate what makes you different.
Thus, an expert trade show booth designing company is essential from the very beginning. Connect Exhibit delivers a wide range of exhibition booth designs in Chicago. Our
custom booths reflect your brand identity and maximize impact on the show floor. We offer hybrid exhibits, which are a smart combination of custom and modular elements.
Additionally, our modular booths are reusable and adaptable booth systems. These are perfect choices for many shows. We also offer high-quality
trade show rental display solutions. These provide a premium presentation without long-term ownership costs. With Connect Exhibit, you get a trusted and reliable partner. Certainly, we focus on helping you make a lasting impression at Labelexpo Chicago.
Partner with an Experienced Trade Show Booth Builder in Chicago
When you partner with an experienced local trade show booth builder in Chicago, you cut risk. It also streamlines coordination. Connect Exhibit guarantees flawless execution from start to finish. We bring over a decade of experience in designing and building trade show booths. Additionally, we operate with our own production facility. It gives us complete control over quality and timelines. Unlike other exhibit booth contractor companies in the USA that outsource, we manage the entire build process in-house.
We also offer a pre-built facility. You can review the structure, graphics, lighting, and setup in advance. Moreover, we assign a dedicated project manager to every client. Our team will manage every process. Such as design coordination, updates, shipping logistics, and on-site supervision. This dedication is what makes us the most reliable exhibition booth contractor in Chicago.
Ready to Make a Powerful Impact?
Choose Connect Exhibit as your trade show booth builder for LOUPE Americas (Labelexpo) 2026 in Chicago. Get in touch with us today to start planning your exhibit and secure a standout presence.
